If the price of product A increases, what is likely to happen to the demand for its substitute product B?

When the price of product A increases, consumers often look for alternatives that can satisfy the same needs or wants, leading to an increase in demand for substitute products. Product B is considered a substitute for product A, meaning that if consumers find that product A has become too expensive, they may switch their consumption to product B, which offers them a similar benefit at a lower price. This shift in consumer preference results in a rise in demand for product B.

Demand for product B increases due to the concept of substitution effect, where consumers are motivated by price changes to seek alternatives that remain more affordable. As a result, when faced with a higher price for product A, it's logical for demand for its substitute, product B, to rise as individuals adjust their purchasing decisions.